Essaouira has a charm that’s hard to put into words. It’s a breezy coastal town where time seems to slow down. With its sun-bleached medina walls, artistic spirit, and salty sea air, it’s the perfect place to unwind, explore, and soak up Moroccan culture at your own pace. Whether you’re getting lost in the medina’s alleys, savoring the catch of the day by the port, or stumbling upon a live music performance, Essaouira gently pulls you in and makes it hard to leave.
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Walk around the Medina
Did you know that the medina is listed as an UNESCO site? It’s a maze of narrow streets, whitewashed buildings, and colorful markets. Discover artisan workshops, traditional crafts, and local souvenirs. Browse the shops for handmade crafts, including pottery, jewelry, textiles, and woodwork. Don’t miss the local specialty of thuya wood products.
Visit the Skala de la Ville
Don’t miss a visit to Skala de la Ville, the old sea-facing fortress in Essaouira. Climbing up along the ramparts feels like stepping back in time with rows of old cannons and waves crashing below. It’s one of the best spots to take in sweeping views of the ocean and the medina rooftops, especially around sunset when the light is golden and the breeze is just right.
Relax on the Beach
Kick back and relax on Essaouira’s wide sandy beach. You can stretch out in the sun, go for a swim, or try your hand at windsurfing or kiteboarding since the steady breeze here makes it one of the best spots for it. Whether you’re into water sports or just want to chill by the ocean, it’s a great place to spend the day.
Travel tip if you are visiting in April. The Wind Festival is annual event where there’s kite-flying competitions, wind art installations, and other activities along the beach.
Try Fresh Seafood
I grew up in the suburbs of Chicago so anytime I’m anywhere by a coast I run to find fresh seafood at the local restaurants and seaside cafes. Enjoy grilled fish, seafood tagine, or seafood paella while overlooking the ocean. I highly recommend checking out Nomade Restaurant. The food there was delicious! It is a little hidden within the medina, but it does take you away from some of the touristy areas.
Visit the Port
The bright blue boats bob in the water, fishermen are mending nets or unloading their catch, and the whole place just feels alive. It’s a bit chaotic in the best way, with seagulls overhead and the smell of the sea everywhere. If you’re into photography or just love seeing local life up close, this spot is a must. It’s honestly doesn’t take longer than 10 minutes to get to the end of the walkway.
Take a Cooking Class
Learn to cook Moroccan cuisine in a hands-on cooking class. Visit a local market to shop for fresh ingredients, then prepare and enjoy traditional dishes under the guidance of a local chef.
Visit the Sidi Mohammed Ben Abdellah Museum
Check out the Sidi Mohammed Ben Abdellah Museum, tucked inside a beautiful old building right in the heart of town. It’s a low-key but interesting place to browse through local treasures like traditional jewelry, fabrics, and instruments. A quick visit gives you a nice glimpse into Essaouira’s history and culture without feeling too museum-y.
Relax in a Hammam
Treat yourself to a traditional Moroccan hammam. It’s the perfect way to unwind after a day of wandering the medina or lounging by the sea. Between the steamy room, the deep exfoliating scrub, and a relaxing massage, you’ll walk out feeling completely refreshed. It’s one of those local experiences that leaves you both relaxed and glowing.
⚲ Visit this Laafoo Hammam in Essaouira! It’s very very local. Highly recommend.
Visit a Women’s Argan Oil Cooperative
Just outside town, you can tour a local argan oil cooperative run by Berber women. See how the oil is hand-pressed and learn how it’s used in both cooking and beauty. You’ll be supporting sustainable, female-led businesses if you choose to purchase any product from their store front.
Helpful Tips for Planning your Trip to Morocco
Book your Flight
Start by comparing airfare early to get the best deals.
Use tools like Skyscanner or Google Flights to track price trends and flexible travel dates.
Casablanca airport is where most international flights will land.
Book your Accommodation
Whether you’re looking for hostels, boutique hotels, or riads Morocco has a wide range of options.
Booking.com is great for hotels and guesthouses across the country.
Hostelworld is ideal for backpackers and budget travelers.
Consider staying in places like Fes, Chefchaouen, Marrakech, or Casablanca, depending on your route.
Travel Insurance for the unexpected
Always, always have travel insurance! Travel insurance is essential. It protects you from unexpected events like flight delays, illness, theft, or accidents.
I recommend SafetyWing, which offers flexible and affordable plans perfect for long-term travelers and digital nomads.
Best Resources to book Tours and Activities
GetYourGuide is great for booking everything from city tours and museum tickets to outdoor adventures. It’s easy to use, has tons of reviews, clear pricing, and offers free cancellation on most bookings.
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